The project

The project

General framework

A “booktrailer” is a complex product that puts together literature, cinema and ICT: this complexity of plans allows students, working alone or within a group, to manage different competences and to create a product that reflects conciseness and effective communication. The booktrailer is the key output of the project, being at the same time an educational activity and a tangible product. The booktrailer permits to create a meeting point among students and teachers around the “re-creation” concept: re-create a book with the images power, not by showing the book synopsis, but creating an innovative shift between different languages. It is a particular kind of re-creation, since it usually is not done on its own, but in collaboration with others: a product that reflects an “us” and not a “me”; this is particularly important in education systems, which usually ask for solitary performances and which usually reward competition. It is not important whether the booktrailer is more a short movie or an advertising product, the importance is that it says something about its creator personality and skills. The booktrailer is a creative challenge, a try to tell, or better to interpret, the spirit of a book.

No less than one in five 15-year-olds of the 27 UE countries has very low reading skills.
Reading literacy has to be systematically developed beyond its first acquisition through the different age-levels, in different media and special languages.
The teaching methodology in most countries is centred on the teacher, and it is consistent with educational systems that have the primary goal of transmitting contents (curricula centred on contents). There is instead a strong need of a learner-centred form of organization where the primary goal is the developing of students competencies (competence oriented curricula).
The lack of language competences is one of the main barriers to participation in European education, training and youth programmes.
Adolescents devote more time to electronic and digital media (including television, computers and electronic games) than any other single activity
There is a need to recognize and value non-formal learning in a creative and innovative way, raising the visibility of skills acquired outside the formal system.

Partners believe that a new educational methodology should be designed in order to:
  • develop young people key competences
  • promote adolescents’ proficiency in reading activity
  • promote a learning and evaluation methodology based on authentic tasks and learner-centred
  • support a digital diffusion in teaching and learning practices
  • improve the learning of languages and promote the EU’s broad linguistic diversity and intercultural awareness
  • foster informal and non-formal learning recognition

This project aims at designing educational activity of reading literacy promotion among adolescents that mixes a personalized, informal and collaborative learning methodology, with an interactive web platform for the support of the learning process.

In this process teachers will be “the competent other” that will sustain the training activities managed by students.

A web interactive platform will be set up and implemented to sustain collaborative work among partners, which will have useful digital work-tools to freely plan, discuss, work on and share their videos and products of research. The web platform will also be a multiplier factor that will encourage the “booktrailer community” to get in touch with stakeholders, share information and knowledge, function as an actual learning community.

An European Booktrailer Film Festival will be organized every year, in close proximity with the 23rd of April, International Book Day, where all the best booktrailers will be seen on cinema screen and awarded.

Each participating school will contribute to draw the Booktrailer Guide Lines: a detailed report on the educational activities applied in the project, the activities results in terms of students’ literary preferences, quality of the realized products, teachers and students considerations and evaluation of the activities. Every partner will conduct a State of the Art study, concerning the recognition of informal learning in each participating country that will complete the guide lines. The Booktrailer Guide lines will be edited in an e-book and will be an important disseminative mean.

At the end of every school year each participating school will recognize the informal learning through the assignment of internal/formative credits, within its educational system criteria.

The extension of the methodological learner-centred, collaborative and informal promotion of adolescent’s reading activity within a European network of secondary schools will allow short term benefits and impacts to more than three hundred students, as well as to involved teachers, schools and promoting reading organizations.

The developed material will be freely accessible and available for target schools to be transferred in different educational programs.

Project calendar

Work programme

IO1: Web platform for interactive personalized and collaborative learning

The web platform will allow a collaborative work and a community learning process, and will have the aim to give the school partners useful work-tools as document editors, personal cloud services, social network, forums, wikis, calendars, groups and chat to freely plan, discuss, work on and share their videos and products of research.
It will also be possible for students and teachers to create their virtual classes or groups. An administrator will take care of the technical update of the platform along with the moderation of the forum and the availability to answer the questions coming from teachers or students. A continuous helpdesk service will be granted by Mimesis technicians to give sudden help and assistance to the users. Webinars and on-line interventions will be organized to give advices and training on specific issues, by technicians, teachers and experts.

The "front-end" website will collect and present the results of the students’ works, along with the contents of presentation of the Booktrailer Film Festival and any other typically useful information. The videos will be embedded on the website using players of the most popular Video Platform such as YouTube and/or Vimeo. The front-end website will be design-responsive as well.

Every school partner will have a dedicated section where to share contents and news in the mother tongue, while other common sections of the platform (the general forum, the training contents, the helpdesk section) will be in English.

During the duration of the project and over, the booktrailer community will be encouraged to get in contact with other on-line-communities, to get specific training, to collaborate, in a sort of two-year internship that may also steer their skills to a professional solution and make them visible for potential stakeholders.

IO2: Booktrailer Guidelines – informal learning recognition State of the Art

This activity aims at gather and disseminate projects results and evaluation through
  • a detailed report on the educational activities applied in the project
  • a state of the art, in each participating country, concerning the recognition and assessment of informal learning by formal education system
  • a detailed report of the results of the activities in terms of students’ literary preferences, quality of the realized products, teachers and students considerations and evaluation of the activities.

The Output will be accessible on every school website, on the project platform and on the project website and it will be addressed to the direct beneficiaries of the project (students and teachers) and to the indirect ones, such as the students and teachers of partner countries secondary schools and other relevant stakeholders.

The guidelines will be published in an e-book, edited by Mimesis, and will be also a dissemination mean..

IO3 Booktrailer - "Re-creation of a Book"

A “booktrailer” is a complex product that puts together literature, cinema and ICT: this complexity of plans allows students, working alone or within a group, to manage different competences and to create a product that reflects conciseness and effective communication. The booktrailer is the key output of the project, being at the same time an educational activity and a tangible product. The booktrailer permits to create a meeting point among students and teachers around the “re-creation” concept: re-create a book with the images power, not by showing the book synopsis, but realizing an innovative shift between different languages. It is a particular kind of re-creation, since it usually is not done on its own, but in collaboration with others: a product that reflects an “us” and not a “me”; this is particularly important in education systems, which usually ask for solitary performances and which usually reward competition. It is not important whether the booktrailer is more a short movie or an advertising product, the importance is that it says something about its creator/s personality and skills. The booktrailer is a creative challenge, a try to tell, or better to interpret, the spirit of a book. One of the most important aspects is the balance between the word and the image; a quite good knowledge of the visual language is requested to give the right value to the word, to not let it be devoured by the images. The Italian workshops will give to the students the chance to go deeper into this particular features.

The booktrailers will be either in English or in mother tongue (with English under titles), and will have to respect clear and shared requirements (as regards its duration, the copyright policy, etc), that will be defined by the partners during the first transnational meeting.

The aim of this output, under an educational point of view, is to approach adolescents’ to literature in a learned-centred, collaborative and informal way, exploiting the digital language, that is closer to their world and interests. Students themselves will choose what book to work on, they will have to mobilize all their linguistic, creative and expressive skills to succeed in creating a good product. In this process teachers will be “the competent other” that will sustain the training activities managed by students, alone or in small groups.

ACTIVITIES AND TASKS:

Every participating school will have to identify one or more classrooms (at least one) which will take part to the activities. Every partner school will have to create at least 5 different booktrailers. During the activities, teachers and students will experiment an ICT based learning and teaching activity, trough the use of the web platform to have access to the training contents and to the social spaces, where to find peers and technicians help and suggestions.

3) TRANSNATIONAL PROJECT MEETINGS

1) Oct 2015_First transnational meeting. Brescia, Italy.
  • Management tools
  • Detailed Gannt presentation
  • Quality Assurance Plan
  • Interactive platform contents
  • Dissemination and Exploitation plan
  • Jury designation (2 teachers per school)
  • Steering Committee designation
  • Booktrailers requirements definition
  • Recognition of the informal learning results (indicators, evaluated skills)
2) Oct 2016 - Second transnational meeting, Nowy Targ, Poland.
  • Features of the Booktrailer Guide Lines and informal learning State of the Art study work phases
  • Multiplier events content and organization
  • Confrontation on the project progresses and critical points
  • Setting the second year of project activities
3) Oct 2017-3° transnational meeting Sofia, Bulgary
  • Discussion and confrontation on the Booktrailer Guide Lines
  • Activity evaluation
  • Results analysis
  • Planning of possible future activities

The mobility activities will be an important moment to test in small groups of students, coming from all the partner schools, a learning methodology based on peer-learning activities, where teachers are the “competent others”, and that focuses on the use of ICT. The experience gained through these mobility activities will be disseminated by participating students to their entire classrooms and, through the web platform to the whole participating schools. They will be a crucial experience for the accompanying teachers as well, who will be involved in activities with other teachers, exchanging their best practices, and with students. The mobility activities will foresee the organization of different workshops, each one addressing a crucial feature of the booktrailer activity: film editing and shooting in France, C1, Visual language in Italy, C2, art of the images, communication and digital strategy in Italy, C3.

They will also provide a contribution to develop students and teachers skills in terms of teamwork, social relations, planning and undertaking project activities, intercultural learning, using ICT. They will give students and teachers the opportunity to practice foreign languages and work in multicultural groups. stakeholders, share information and knowledge, function as an actual learning community.

 The first mobility in France, C1 hosted by Licée Camus, will foresee a workshop, which will be animated by the Teacher Mexis, thanks to his experience in cinema, literature and English, and will involve the participation of experts that will give the students the basic knowledge on the technical issues of video shooting and editing. All teachers involved in the mobility will work with colleagues and students and will exchange their best practices in reading activity promotion. The mobility will also include the participation on the jury activities of the Fréjus Short Film festival, it will be for students a great opportunity to take part to the film selection activities.

 The second mobility in Italy, C2, hosted by Liceo Calini, will foresee a workshop concerning audiovisual language and will be animated by experts already collaborating with the school in the booktrailer festival jury activity and an interactive guided visit to “Museo Nazionale del cinema di Torino”.

 The third mobility, in Italy, C3, hosted by Liceo Calini, will foresee interactive workshops on the art of the images, communication and digital strategy, the storyboard and an interactive guided visit to “Museo Interattivo del cinema, Milano” that These mobility activities will coincide with the European Booktrailer Film Festival award ceremony, that will involve a two days of cultural initiatives, debates, interviews, and where students will all be actively involved. The accompanying teachers will be also the jury members, who will meet their European colleagues for a final discussion on the best 3 booktrailers. The evening ceremony will be in a cinema, where the best booktrailers of each countries will be showed to the audience.

E1: European Booktrailer Film Festival 2016 , Brescia, Italy, April 2017

The aim of this event is to disseminate the results of the first year of work through a day of cultural related activities. The event will take place on the 23rd of April, international Book day, and will coincide with the European Booktrailer Film Festival award ceremony. This will optimize costs and will guarantee a great number of participants, exploiting the attractive power of the Festival. Local newspapers and media will give support to the event dissemination (as they already do) and Municipality will ensure the best available locations (already existing good relations between the Italian festival organizers and the Municipality). The direct targets of the event will be all relevant stakeholders able to take advantage from the disseminated activity (secondary schools, public bodies, companies involved in advertising, communication and cinema, organizations involved in reading promotion).

E2, : Mimesis Festival meets European Booktrailer Film Festival 2016, Udine, Italy, October 2017

The aim of this event is to disseminate the project results exploiting the network of the Mimesis Festival, which will guest, in a specific section, the European Booktrailer Film Festival: the best booktrailers will be shown, national and international guests of the cultural milieu will be invited, cultural events will be organized. The section will be broadcasted in streaming. Mimesis Festival takes place every year in Udine, with the collaboration of the University and the Municipality of Udine, and with the support of Regione Friuli Venezia Giulia and Provincia di Udine. The festival guests national and international personalities (in 2015 Bernardo Bertolucci, among others), is centered on the dissemination of Art and Philosophy and is thought to be an important opportunity of training and guidance for young people.

E3, E4, E5: National Conference on Web Interactive platform and European Booktrailer Film Festival, Nowy Targ, Poland; Sofia, Bulgaria; Fréjus, France

The aim of this event is to disseminate the interactive web platform and the Booktrailer Film Festival among the other potential beneficiaries of the project, the secondary schools of the partner countries, and all relevant stakeholders (private and public organizations promoting reading activities, decision makers in educational school systems, companies involved in advertising, communication and cinema, etc). The event will give a detailed presentation of the platform and its potential and will explain the booktrailer activities. At least 20 students from non partner schools are waited to participate in 2017 European Booktrailer Film Festival.

E6: European Booktrailer Film Festival 2017, Brescia, Italy

The aim of this event is to disseminate the results of the second year of work through a day of cultural related activities. The event will take place on the 23rd of April, international Book day, and will correspond to the festival award ceremony. All the best booktrailers will be viewed in a cinema and the 3 best will get an award, assigned by the experts jury and the audience. Local and international newspapers and media will give support to the event dissemination and Municipality will ensure the best available locations. The direct targets of the event will be all relevant stakeholders able to take advantage from the disseminated activity (secondary schools, public bodies, companies involved in advertising, communication and cinema, organizations involved in reading promotion).

E7: Mimesis Festival meets European Booktrailer Film Festival 2017

The aim of this event is to disseminate the project results of the whole project, exploiting the Mimesis Festival sounding board and its disseminative potential. The section will be broadcasted in streaming. Mimesis Festival takes place every year in Udine, (see Multiplier Event E2) and it is thought to let students work on the topics of Philosophy, Arts and Right in presence of eminent national and international personalities, through 4 days of cultural events. At least 1500 students are waited for the whole event.

Partners

Liceo Annibale Calini, Brescia, Italy

Liceo Annibale Calini, Brescia, ItalyWebsite

Lycée Albert Camus Fréjus, France

Lycée Albert Camus, Fréjus, FranceWebsite

Atanas Dalchev, Sofia

Atanas Dalchev, Sofia, BulgariaWebsite

Zespol Szkol Ogolnoksztalcacych

Zespol Szkol Ogolnoksztalcacych nr 2, Nowy Targ, Poland:Website

Mimesis Edizioni

Mimesis, Sesto San Giovanni, ItalyWebsite